The Value Chain Is Broken: How Do We Fix It?

Source: World Economic Forum
  • Growing and Harvesting $0.07;
  • Exporting — Beans are processed, milled and packaged for export — $0.16;
  • Roasting — Beans are mixed, blinded and roasted giving their particular taste — $0.35;
  • Distribution — To consumers or coffee shops $0.04;
  • Retail — coffee shops $2.17.

Risks to farmers

How do we fix this situation?

References

  1. Fairtrade UK (May 2012) “Fair trade and Coffee: Commodity briefing. Available from: https://www.fairtrade.net/library/fairtrade-and-coffee-2012
  2. Speciality Coffee Association, Benchmarking Report, Coffee Price Report
  3. The Economics of Coffee in One Chart (2020), Visual Capitalist. Available from: https://www.visualcapitalist.com/the-economics-of-coffee-in-one-chart/
  4. FAO (2015) Challanges and opportunities to improve the livelihood of small holder farmers in the Pacific Islands countries. [Online]. Available at http://www.fao.org/fileadmin/user_upload/sap/docs/Challenges%20and%20opportunities%20to%20improve%20the%20livelihoods%20of%20Smallholder%20farmers%20in%20Pacific%20Island%20Countries.pdf

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AgriUT is a digital utility token system that engages consumers through direct interactions and a means to reward and thank farmers that grow our food.

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AgriUT

AgriUT

AgriUT is a digital utility token system that engages consumers through direct interactions and a means to reward and thank farmers that grow our food.

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