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By Mark Tsang, Head of Data at AgUnity and Concept Creator at AgriUT

AgUnity Farmer Group Training in Kotta Ethiopia

Blockchains and digital tokens have taken center stage as a solution for many problems that we face today. The process of tokenisation represents real world assets as a digital token so that they can be easily processed, recorded, transmitted, shared, stored, traded and new innovative uses being thought of today. Digitization removes the friction associated with transacting and processing of real world assets. However, in some instances tokenisation can be performed on existing digital assets. One such example is data.

In a previous article we discussed “How…

By Mark Tsang, AgUnity Head of Data

This is a summary of a report from the Better Than Cash Alliance and World Cocoa Foundation, published in 2020 that examines the “Hidden Costs of Cash to Ghana’s Cocoa Sector”. Authors are Daniel Waldron, Marjolaine Chaintreau and Oswell Kahonde.


Chocolate! What images, sensations and yearnings did that single word conjure up in you?

The $106.6 billion global market (2020) is expected to grow to $147 billion by 2026 at a CAGR (compound annual growth rate) of 5.5%. The demand for the delicious food is led by North America and Europe with the Asia Pacific expected to be the fastest growing region as western lifestyles…

By Mark Tsang, AgUnity Head of Data

The 1990’s was characterised by an acceleration of the globalisation process but economic growth was limited to a few developed countries. The new millennium saw other economies also accelerate their economic growth rates to lift millions of people out of poverty. China itself reduced the number of people living in extreme poverty by 745 million over a 30 year period. In this regard the human benefits have been astounding. …

AgUnity Small Holder Farmers in Ethiopia

If you are a coffee drinker then you’ve probably enjoyed the produce of a small holder farmer in a developing nation. Likewise for chocolate. They are the origins of a number of important food supply chains yet they live a precarious existence, vulnerable to many environmental, political and financial threats. Can the advanced technology of digital tokens alleviate the farmer’s situation? Read on as we discuss the possibilities.

The Challenges Faced by Small Holder Farmers

Small holder farmers worldwide face a number of challenges. They lack income diversity and are often dependent on the income derived from a single crop. They experience poor economic geography including small…

Celo Camp Incubator by Upright

Cryptocurrency markets have been catching attention for a number of years now and their volatility generates much opinion on their future applicability in financial services. Are they just a speculative investment or a fundamentally innovative way of delivering financial services? One of the blockchain platforms working on the latter is Celo.

With a motto of “Prosperity for All”, Celo “believes in a future where everyone can prosper”.

They have built a blockchain platform for DeFi applications that promotes financial inclusivity through features such as very low transaction costs (and carbon neutrality), strong mobile support and native stable cryptocurrencies to enable…

How did you start your day today? Was it with a comforting cup of hot, tasty, soothing coffee? If it was, then you were part of the 3.3 billion cups of coffee drunk worldwide each day. Coffee is one of the highest traded commodities on global markets and is estimated to have a $200+ billion supply chain. Yet this staggering supply chain value is not distributed equitably, with the farmer that grew the essential ingredient of the coffee bean, receiving only 7cents out of the $2.80 paid for a cup(2).

Source: World Economic Forum

You also have an 80% chance that the coffee you…


AgriUT is a digital utility token system that engages consumers through direct interactions and a means to reward and thank farmers that grow our food.

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